The Web Content Manager plays a critical role in ensuring the quality, consistency, and effectiveness of Creighton’s internal online content. This position involves overseeing web content management platforms including Salesforce CMS and Gather Content by Bynder including workflow, publishing, and management processes. The Web Content Manager also ensures compliance with governance and policies for significant changes and will work closely with university partners across various business units.

At all times employees are expected to uphold Creighton’s core values and demonstrate commitment to valuing diversity and contributing to an inclusive working and learning environment, while adhering to all University Ethical Standards of Conduct, rules, regulations, and job requirements, including required educational trainings.
Web Content Administration and Management
- CMS Management:
  - Oversee the utilization of CMS platforms (e.g., Salesforce and Drupal) by the University. Coordinate with University Communications, IT Leadership and others to ensure environments are meeting priorities.
  - Utilize content operation platforms like Gather Content to streamline content collection from various stakeholders throughout the campus. Manage templates, taxonomies, workflows, and updates within the application.
  - Collaborate with stakeholders to gather content requirements.
  - Coordinate content requests, deadlines, and approvals.
  - Manage content publishing, updates, and archiving.
- Content Curation:
  - Curate content from internal teams, subject matter experts, and external contributors.
  - Ensure content aligns with brand guidelines and user needs. Provide feedback as necessary to content providers.
  - Ensure all content aligns with brand voice, style, and messaging.
  - Taxonomy and Metadata
    - Define content categories, tags, and metadata.
    - Optimize content discoverability and organization.
  - Provide training and access to users across the University to manage their own content and provide best practices to aid in maintenance of information.
Content Management Processes:
- Workflow Design:
  - Develop efficient content workflows (creation, review, publishing).
  - Define roles and responsibilities within the content lifecycle.
- Version Control:
  - Establish versioning protocols (e.g., semantic versioning).
  - Maintain version history for content updates.
  - Implement change tracking and approval mechanisms.
- Content Archiving:
  - Regularly review and archive outdated or irrelevant content.
  - Ensure proper redirection for removed pages.
- Taxonomy and Metadata:
  - Develop a taxonomy for categorizing content (tags, categories).
  - Apply relevant metadata to improve searchability.
  - Enhance content visibility in search results.
Search Engine Management and Review:
- Keyword Research:
  - Collaborate with users to identify relevant keywords.
  - Analyze search volume, competition, and user intent.
  - Optimize content for search engines.
- Best Practices:
  - Ensure content follows guidelines (meta tags, alt text, internal linking).
  - Optimize content around terms and phrases as necessary to best support internal audiences.
  - Monitor rankings and adjust strategies as needed.
Business Unit Engagement:
- Stakeholder Collaboration:
  - Work closely with university partners to understand content needs.
  - Align content with goals.
- User-Centric Approach:
  - Advocate for user needs and preferences.
  - Gather feedback from university partners and end-users.
Organizational Governance:
- Change Management:
  - Collaborate with governance committees for significant content changes.
  - Obtain approvals for significant content changes (e.g., homepage updates).
- Policy Adherence:
  - Ensure compliance with content policies (branding, legal, accessibility).
  - Educate content contributors on guidelines.

Qualifications:

• Bachelor’s degree in communications, Marketing, Information Technology or related field.
• Proven experience (typically 3+ years) in web content management at a University or relatively similar organization.

Knowledge, Skills, and Abilities:

• Familiarity with CMS platforms and best practices; ideally experience with Salesforce CMS and/or Gather Content
• Excellent communication skills and attention to detail.
• Ability to balance creativity with organizational standards.
• Excellent Written and Verbal Communication Skills: Effective communication is crucial for working with Campus Partners in creating and managing web content.
• Proficiency in HTML, CSS, and integrating them into a Content Management Systems (CMS).
• Basic Knowledge of SEO Best Practices.
• Attention to Detail and Strong Editing Skills.
• Ability to Work Under Tight Deadlines, and coordinate the work of other content developers around the organization.
• Strong Analytical and Problem-Solving Skills: Analyzing web traffic data, identifying trends, and making data-driven decisions.
• Understanding of Web Design Principles and UX Best Practices.

Licenses/Certifications

• Salesforce Certifications are a Plus