Vice President, Demand Generation Job in Boston, MA

Vice President, Demand Generation

About the Company

Innovative IT services & consulting organization

Industry
Computer Software

Type
Privately Held, VC-backed

Founded
2004

Employees
501-1000

Categories

Information Technology & Services
Technology
Cloud Security
Cyber Security
IT Infrastructure
Software
Compliance
Identity Management
Information Technology
IT Management
Security
Access Management
Cybersecurity
Identity Protection
Cloud Solutions
Compliance & Certifications
Risk Analysis
Computers
Design Services
Integration Services

Specialties

privileged access management
privileged identity management
cybersecurity
cyber security
PAM
cloud identity
and privileged access

About the Role

The Company is seeking a Vice President of Global Demand Generation to spearhead the development and execution of a comprehensive strategy that drives growth across all global regions. The successful candidate will be a strategic leader with a data-driven mindset, capable of collaborating with marketing, sales, and product teams to deliver scalable and measurable results. This role is pivotal in ensuring that demand generation initiatives are in line with the company's growth objectives, market positioning, and sales goals. The VP will be responsible for overseeing the creation and optimization of multi-channel marketing campaigns, managing the full funnel from awareness to conversion, and leveraging analytics to refine strategies and improve ROI. A key aspect of the role is to work closely with sales leadership to ensure that the demand generation function contributes directly to bookings growth and pipeline acceleration. Applicants for the Vice President of Global Demand Generation position at the company should have a minimum of 10 years' experience in demand generation or growth marketing, with at least 5 years in a leadership role within B2B technology or cybersecurity. The role requires a candidate with a proven track record in developing and executing global demand generation strategies, strong sales alignment, and expertise in digital marketing tactics. The ideal candidate will be adept at making data-driven decisions, have excellent communication and presentation skills, and be experienced in leading global teams. Proficiency in marketing automation and CRM systems is essential, and a Bachelor's degree in marketing, business, or a related field is required, with an MBA being preferred. The company values diversity, innovation, and a culture of respect and fairness, and is looking for a passionate individual ready to challenge the status quo in security.

Hiring Manager Title
CMO

Travel Percent
Less than 10%

Functions