Vice President, Media Analytics Job in Boston, MA

Vice President, Media Analytics

About the Company

Thriving marketing & advertising agency

Industry
Marketing and Advertising

Type
Public Company

Founded
2012

Employees
5001-10,000

Categories

Marketing & Advertising
Public Relations
Communications
B2B
Advertising
Australia
Books
Finance
Full Service
Journalism
Melbourne
Newspapers
None
Religion and Spirituality
Sydney
Advertising Agencies
Design
Graphic Design
Consulting & Professional Services

About the Role

The Company is seeking a Vice President, Media Analytics to lead a dynamic team of data professionals in transforming data into actionable insights. The successful candidate will be the senior-most contact for analytics, partnering with media and account leads to set strategy, develop measurement frameworks, and provide thought leadership. This role requires a strong background in digital planning and buying, as well as expertise in standard media metrics. The Vice President will also be responsible for the integration of all analytics disciplines, from data enablement to reporting, and must be adept at econometric modeling, statistical testing, and have a working knowledge of machine learning. Applicants for the Vice President, Media Analytics position at the company should have a Bachelor's degree in a quantitative field, with a preference for a Master's degree, and at least 12 years of relevant media or analytics experience. The role demands a data storyteller with experience in data visualization and dashboard building, as well as proficiency in relational databases and programming languages such as SQL, R, or Python. The ideal candidate will have a strong background in MarTech, including digital tagging, tracking, and QA across various platforms. Project management experience and a background in a Product Management role or Scrum/Agile frameworks are a plus. The role is remote-friendly and requires occasional travel.

Hiring Manager Title
SVP, Analytics

Travel Percent
Less than 10%

Functions